The agreement was formally signed by Dr. Angelo George, Chief Executive Officer (CEO), Bisleri International, and Deputy Inspector General Ashish Mehrotra of the Indian Coast Guard in the presence of senior representatives from both organisations. The representatives included Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International; Mr. Dhinakaran, South Region Manager – Corporate Social Responsibility, Bisleri International; Mr. Jofin, Corporate Social Responsibility Executive (Kerala), Bisleri International; and Mr. Jabir, Chief Executive Officer, Green Worms.
Under this association, Bottles for Change will work closely with the Indian Coast Guard to strengthen plastic waste management systems by encouraging responsible collection, segregation, and recycling of post-consumer plastic waste. The partnership will also focus on increasing awareness, promoting behavioural change, and encouraging sustainable practices to prevent plastic waste from entering coastal and marine ecosystems.
Speaking on the association, Dr. Angelo George, CEO, Bisleri International, said, "It is an honour for Bisleri to collaborate with the Indian Coast Guard in advancing environmental sustainability. Through the Bottles for Change initiative, we are committed to supporting efforts to protect our coastlines and marine ecosystems. This partnership reflects our shared vision of responsible waste management and a cleaner, greener future for the nation."
Deputy Inspector General Ashish Mehrotra of the Indian Coast Guard appreciated the initiative, stating that it will promote greater awareness, strengthen waste management practices, and help preserve coastal ecosystems for future generations.
The Indian Coast Guard, entrusted with safeguarding India’s extensive coastline, plays a crucial role in protecting marine environments. The collaboration is expected to enhance efforts to address plastic pollution challenges in coastal areas and oceans while encouraging efficient waste management practices.
As part of Bisleri’s Greener Promise, the Bottles for Change programme continues to expand its impact through partnerships with government institutions and community stakeholders. The association with the Indian Coast Guard marks a significant step in extending the initiative’s reach to coastal and marine ecosystems, reinforcing Bisleri’s commitment to environmental responsibility and sustainable development.
About Bisleri International Pvt. Ltd.
With a legacy of more than 54 years, Bisleri International Pvt. Ltd. has grown into one of India’s largest premium beverage businesses. The company manufactures the country’s largest-selling packaged drinking water and follows a stringent process involving 114 quality tests and 10-stage purification to provide consumers with pure, safe, and healthy water.
Bisleri International operates 128 plants and has a strong distribution network comprising more than 6,000 distributors and 7,500 distribution trucks across India and neighbouring countries. The company offers a wide range of beverages, including Bisleri Mineral Water, Vedica Himalayan Spring Water, and carbonated drinks such as Pop, Rev, Limonata, and Spyci Jeera. These products are also available through the Bisleri @Doorstep e-commerce platform, ensuring customers receive a safe and uninterrupted supply of trusted products.
The core values of Bisleri International focus on growth and sustainability through responsible business practices. The organisation has introduced Sustainability 2.0 under the Bisleri Greener Promise initiative, which aims to create a greener future through programmes focused on recycling, water conservation, and sustainability.
About The Author
Comment List